Course Content
Welcome to Email Marketing for Beginners.
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Email marketing
CONTENTS
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content
INTRODUCTION TO EMAIL MARKETING
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What Is Email Marketing?
EMAIL MARKETING FOUNDATIONS
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Key Terms and Definitions
TOOLS AND ACCOUNT SETUP
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Overview of Tool
BUILDING YOUR EMAIL LIST
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Understanding the Value of an Email List
CREATING LEAD MAGNETS
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What Is a Lead Magnet?
WRITING PROFESSIONAL EMAILS
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Email Structure
EMAIL AUTOMATION SYSTEMS
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Understanding Automation
UNDERSTANDING EMAIL PERFORMANCE
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UNDERSTANDING EMAIL PERFORMANCE
EMAIL MARKETING AS A CAREER SKILL
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Professional Opportunities
EXERCISES
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EXERCISES
FINAL PROJECT
📧 EMAIL MARKETING FOR BEGINNERS

A lead magnet is something valuable you offer in exchange for an email address.

Examples:

  • PDF guide

  • Checklist

  • Free lesson

Designing a Lead Magnet Using Canva

  1. Open Canva

  2. Click Create a Design

  3. Choose Document

  4. Select a simple template

  5. Add your content

  6. Download as PDF

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