Reading Email Reports
Key metrics:
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Open rate
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Click rate
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Unsubscribe rate
Improving Performance
Improve results by:
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Writing better subject lines
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Keeping emails short
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Using clear CTAs
Welcome to Email Marketing for Beginners.
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CONTENTS
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INTRODUCTION TO EMAIL MARKETING
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EMAIL MARKETING FOUNDATIONS
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TOOLS AND ACCOUNT SETUP
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BUILDING YOUR EMAIL LIST
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CREATING LEAD MAGNETS
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WRITING PROFESSIONAL EMAILS
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EMAIL AUTOMATION SYSTEMS
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UNDERSTANDING EMAIL PERFORMANCE
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EMAIL MARKETING AS A CAREER SKILL
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EXERCISES
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