Course Content
Welcome to Email Marketing for Beginners.
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Email marketing
CONTENTS
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content
INTRODUCTION TO EMAIL MARKETING
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What Is Email Marketing?
EMAIL MARKETING FOUNDATIONS
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Key Terms and Definitions
TOOLS AND ACCOUNT SETUP
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Overview of Tool
BUILDING YOUR EMAIL LIST
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Understanding the Value of an Email List
CREATING LEAD MAGNETS
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What Is a Lead Magnet?
WRITING PROFESSIONAL EMAILS
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Email Structure
EMAIL AUTOMATION SYSTEMS
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Understanding Automation
UNDERSTANDING EMAIL PERFORMANCE
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UNDERSTANDING EMAIL PERFORMANCE
EMAIL MARKETING AS A CAREER SKILL
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Professional Opportunities
EXERCISES
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EXERCISES
FINAL PROJECT
📧 EMAIL MARKETING FOR BEGINNERS

must complete a full email marketing system:

  1. Create a lead magnet

  2. Build a signup form

  3. Connect the lead magnet

  4. Write a welcome email

  5. Set automation

  6. Send one campaign

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