Each chapter includes practical exercises.
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Write three subject lines
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Create one signup form
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Design one lead magnet
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Write one welcome email
Welcome to Email Marketing for Beginners.
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CONTENTS
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INTRODUCTION TO EMAIL MARKETING
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EMAIL MARKETING FOUNDATIONS
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TOOLS AND ACCOUNT SETUP
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BUILDING YOUR EMAIL LIST
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CREATING LEAD MAGNETS
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WRITING PROFESSIONAL EMAILS
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EMAIL AUTOMATION SYSTEMS
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UNDERSTANDING EMAIL PERFORMANCE
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EMAIL MARKETING AS A CAREER SKILL
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EXERCISES
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