Course Content
Welcome to Email Marketing for Beginners.
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Email marketing
CONTENTS
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content
INTRODUCTION TO EMAIL MARKETING
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What Is Email Marketing?
EMAIL MARKETING FOUNDATIONS
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Key Terms and Definitions
TOOLS AND ACCOUNT SETUP
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Overview of Tool
BUILDING YOUR EMAIL LIST
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Understanding the Value of an Email List
CREATING LEAD MAGNETS
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What Is a Lead Magnet?
WRITING PROFESSIONAL EMAILS
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Email Structure
EMAIL AUTOMATION SYSTEMS
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Understanding Automation
UNDERSTANDING EMAIL PERFORMANCE
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UNDERSTANDING EMAIL PERFORMANCE
EMAIL MARKETING AS A CAREER SKILL
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Professional Opportunities
EXERCISES
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EXERCISES
FINAL PROJECT
📧 EMAIL MARKETING FOR BEGINNERS

Every email should include:

  1. Subject line

  2. Greeting

  3. Message

  4. Call-to-action

  5. Closing

Writing a Welcome Email

Example:

Subject: Welcome! Thank you for joining

Message: Thank the subscriber and explain what they will receive from you.

CTA: Invite them to download or reply.

Sending an Email Campaign

  1. Click Campaigns

  2. Click Create Campaign

  3. Choose Regular Campaign

  4. Select your list

  5. Write subject and message

  6. Click Send

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