Course Content
Welcome to Email Marketing for Beginners.
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CONTENTS
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INTRODUCTION TO EMAIL MARKETING
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EMAIL MARKETING FOUNDATIONS
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TOOLS AND ACCOUNT SETUP
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BUILDING YOUR EMAIL LIST
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CREATING LEAD MAGNETS
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WRITING PROFESSIONAL EMAILS
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EMAIL AUTOMATION SYSTEMS
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UNDERSTANDING EMAIL PERFORMANCE
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EMAIL MARKETING AS A CAREER SKILL
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📧 EMAIL MARKETING FOR BEGINNERS

In this lesson, you will use two beginner-friendly tools:

  • MailerLite: For managing email lists, sending campaigns, and creating automation

  • Canva: For designing lead magnets and simple visuals


Creating a MailerLite Account (Full Tutorial)

  1. Open your web browser

  2. Go to the MailerLite website

  3. Click Sign Up

  4. Enter your email and password

  5. Click Create Account

  6. Check your email inbox

  7. Click the verification link

  8. Complete your profile information


Navigating the MailerLite Dashboard

The dashboard contains five main sections:

  • Dashboard: Overview of activity

  • Subscribers: Your email contacts

  • Campaigns: Emails you send manually

  • Forms: Signup forms

  • Automation: Email workflows

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