Subscriber: A person who joins your email list

Email List: A collection of subscribers

Campaign: A single email sent manually

Automation: A series of emails sent automatically

Open Rate: Percentage of people who open your email

Click Rate: Percentage of people who click a link

CTA (Call-to-Action): The action you want the reader to take

Characteristics of Effective Emails

Effective emails are:

• Clear and focused

• Easy to read

• Friendly in tone

• Purpose-driven